Bilingual Community Relations Specialist

Community Relations Specialist

Position Overview
The Community Relations Specialist plays a critical role in driving referral growth, supporting outreach and marketing initiatives, and building strong community partnerships within an assigned territory. As an outside sales professional, this individual serves as a key ambassador for Aveanna, educating families, caregivers, and community stakeholders—particularly Regional Center staff—on the services available through our programs.

This role is field-based, requiring 50% or more of working time to be spent traveling within the territory and engaging with referral sources and community partners.

Assigned Territory Includes:

• Regional Center of the East Bay

• Golden Gate Regional Center

• San Andreas Regional Center

Key Responsibilities

• Build, strengthen, and maintain strategic relationships with Regional Center staff, families, and other community stakeholders.

• Represent Aveanna at offsite meetings, in-services, community events, expos, and resource fairs to generate referrals and enhance brand awareness.

• Coordinate planning and logistics for company representation at events; including budgeting, forecasting, and on-site execution (may include overnight travel).

• Develop and present educational sessions and in-services to Regional Center staff and other target audiences.

• Create and distribute informational and promotional materials tailored to various community events and referral sources.

• Develop and execute community relations strategies to grow market share and brand presence in the region.

• Act as a liaison between Aveanna, Regional Centers, and other community-based organizations to facilitate communication and collaboration.

• Address and resolve inquiries, complaints, or sensitive issues from referral sources, clients, and families in a timely and professional manner.

• Assist in referral management, including timely follow-up and coordination with families and referral partners.

• Gather and track feedback from community stakeholders to inform outreach strategies and improve service delivery.

• Identify opportunities for program expansion or new service lines based on community needs and referral patterns.

Required Qualifications

• High school diploma or equivalent.

• Excellent written and verbal communication skills.

• Strong organizational and interpersonal abilities.

• Empathetic, professional, and culturally sensitive approach to community engagement.

• Ability to collaborate across departments and levels within the organization.

• Self-motivated with the ability to work independently.

• Valid driver’s license and acceptable driving record.

• Proficiency in Microsoft Office Suite (Outlook, Word, Excel).

Preferred Qualifications

• Bachelor’s degree in Business, Communications, Psychology, or related field.

• Experience working in community-based organizations or social services.

• Familiarity with California Regional Center systems.

• Bilingual skills in Spanish, Vietnamese, or other languages identified as a community need.

Additional Skills & Competencies

• Strong attention to detail and a sense of urgency.

• Ability to prioritize multiple tasks and meet deadlines.

• Demonstrated ability to work collaboratively with cross-functional teams.

• Maintains confidentiality and professional boundaries at all times.

Physical & Travel Requirements

• Ability to speak, read, write, and understand English.

• Reliable transportation with current registration, insurance, and state compliance (Aveanna does not provide vehicles).

• Ability to travel frequently, including possible overnight stays.

• Ability to lift, carry, push, or pull up to 35 lbs.

• Prolonged periods of walking, standing, bending, kneeling, and stair climbing.

• Adequate visual and hearing acuity.

• Must be comfortable working in diverse environments, which may include exposure to allergens or other varying conditions.

Work Environment

This role functions across a variety of community settings and may involve exposure to external environmental elements, including allergens and crowded venues.

Additional Information

This job description is not intended to be all-inclusive. Duties, responsibilities, and activities may evolve or change at any time, with or without notice, based on business needs.

As an employer accepting Medicare and Medicaid funds, employees must comply with all health-related requirements in all relevant jurisdictions, including required vaccinations and testing, subject to exemptions for medical or religious reasons as appropriate.

Notice for Job Applicants Residing in California